Social Networks, user generated content... there! Do we have your attention? Everyone is talking about it, but what does it really mean to a brand, band or an affinity group? Every powerful brand is a community in and of itself. Whether it is a brand in the form of a band like Metallica or a consumer brand like Snapple, it is a group of like-minded people with similar tastes, values and lifestyles. Mobile provides a unique way for consumers to interact with the brand and with each other.

Creating Personalized branded experiences
Mobile early adopters view their phones as fun devices, not necessarily functional ones. You can capitalize on this sentiment by delivering a customizable experience to your audience. Get up close and personal with them and vice versa on their most personal device, their cell phone.

Let your audience do the work
Mobile has proven to be tremendously viral, it is estimated that 1 in 4 mobile campaign participants refer a friend in some way. By offering compelling, relevant content you can create a group of loyal, active mobile consumers. Monetize that group by offering incentives for referrals and create a viral buzz by allowing consumers to interact not only with you, the brand, but with each other.