4/10/12 News Release: g8wave Mobile acquired by Sumotext

approach

Mobile is as much about understanding the nature of the mobile consumer as it is about technology. There is no more personal device than a mobile phone and in order to be successful in mobile, a marketer must take that into consideration.

We are, at our core, marketers. As part of a company with more than 4 decades in media and marketing, we understand that mobile done right is about adapting the technology to the situation, not the other way around. In other words, we don’t do mobile for the sake of mobile. We want to understand who you are, who you want to reach and what your challenges are.

What we do is real mobile marketing.

Not campaign driven add-ons, but real experience and insight inspired strategies that converge with and complement your overall marketing strategy.


A consumer views their phone as an extension of themselves, their personality, and their phone says something about who they are. They look to the device for information, opportunity; it even plays an important role in their personal and social life.

As a brand you need to find your content in a mobile context. We will work with you to help you identify how you can build awareness and revenue by engaging the mobile consumer the right way.

We will make it easy. There are many things to consider when building your mobile strategy. We want you to continue to focus on what you do best and as your partner, we’ll help you understand how mobile fits.